Life is complicated.
Looking good shouldn't be.

The new standard in online personal shopping for guys, Style Girlfriend is the best way to update your wardrobe so you look and feel like a million bucks.


We shop for the clothes, you buy them.

1. Tell Us what you need

Looking to update your off-duty style? Want new work-appropriate looks for your office rotation? 


2. Talk face to (virtual) face

You’ll be paired with a member of the Style Girlfriend team for a Skype conversation about your personal style, your budget, and your body type.


3. Shop your plan

You’ll receive a personalized shopping list curated just for you, with outfit ideas and styling tips. All you have to do is decide what to buy.





Great style is for every guy


You'll receive a shopping plan filled with items from all over the interwebz selected specifically for you, your budget, and your body type. You can shop the whole list online.



Unlike other styling services, we’ll never try to up-sell you on stuff you don’t want or need. And we’ll always keep our eyes peeled for a good sale, because who doesn't love a deal?



We’ve been sharing men's style advice for years. Now you can put our smarts to work for you — with personalized recommendations that fit your budget, body type, and (duh) style.



Never be surprised by another styling service’s delivery you don’t like, or have to coordinate annoying returns. With Style Girlfriend, we suggest the clothes. You pull the trigger.

Meet Your Personal Shoppers



Taylor has been writing and styling for Style Girlfriend for over three years. Based in NYC, Taylor loves an Old Fashioned, hates cupcakes.



Gabi hails from Philadelphia and now lives in San Francisco. She’s unabashedly Team “Pop of Color” when it comes to guys’ wardrobes.



+ What happens after I hit the “select” button?

Once you pay for your chosen package, we'll send you a link to book a Skype session with your shopper. You’ll also receive a questionnaire to fill out so we can learn all about you before our call. At the end of the process, you'll get a fully custom-to-you shopping strategy plan in your inbox.

+ I tried Trunk Club/Stitch Fix. How is Style Girlfriend different?

We hear from a lot of guys who have soured on styling services that advertise themselves as “free.” Why? Because their stylists sell you a bunch of full-price products you don’t even want or need, just so they can make their commission goals.

The result? Guys end up spending a ton, just to wind up looking like every other guy who uses the service. So much for personalized personal shopping.

Also… We don't like how these services talk down to guys! As if you’re totally lost when it comes to clothes, or that style is somehow un-manly to care about. We’re so tired of these outdated narratives, aren’t you?

Because you probably have great style...or at least, you’re on your way to great style! What you don’t have is time to search high and low for every single thing you want and need for your wardrobe. That’s why it’s a huge help for someone take your vision and run with it. Let someone else do the shopping leg work for you.

Look, paying for a trainer doesn’t mean you’re helpless at the gym, and buying Blue Apron doesn’t mean you’re a terrible cook. It means you know that outsourcing some of the hard work can help you get the results you want way, way faster.

+ Who will be shopping for me?

Two long-time members of Team SG, Taylor and Gabi, are heading up our shopping service. They’ve been writing and styling for years, and they can take your needs and turn them into a wardrobe that perfectly suits you, no matter your personals style.

+ How much communication do I have with my shopper?

You will talk to your shopper face-to-face (over Skype, anyway) as well as fill out a questionnaire about your wardrobe needs. once she sends you your shopping plan, you can email with follow-up questions as needed.

+ How long do I have to use the package?

We ask that you book your Skype session within 2-4 weeks of purchasing.

+ How long does the process take?

About a week, once you book your session. After you fill your shopper in on style preferences and wardrobe considerations, she’ll take about 3-4 days to get back to you with your shopping plan. Ask any questions about it then get to shopping!

+ Can I ask for this as a gift?

Sure! Tell your loved ones if you want the Refresh or the Reboot, and we’ll take it from there.

+ Do you work with all budgets?

Absolutely. We work with guys shopping at all different price points. Our goal is to help you achieve the wardrobe that makes you look and feel your best…not break your budget.

+ My body is shaped like [a bowling ball / a bowling pin / those inflatable bumper lanes]. Will your team find clothes that are right for me?

YES! We understand that every guy is different, and we’ve learned plenty about the best clothes for different body types (and budgets!) over the years. With this new service, we’re putting that knowledge to work for you. Meaning? You can expect truly personalized support.

+ What if I have more questions?

You’ll have 5-7 days to follow up with your shopper with questions to make sure we’ve found you exactly what you want and need.

+ Do I really need this?

Hmm, do you need to pay for Blue Apron instead of going to the grocery store, figuring out what a leek looks like, buying a bunch of spices I’ll never use again, lug everything home, and then cook it? No. But for a lot of people, the convenience is worth the price.

Think of SG the same way. We do the hard work and you get to eat seared chicken over couscous on the couch without having to put pants on. Or something like that.

+ Can you shop with me in-person?

You can inquire about in-person sessions in NYC by emailing us at